The magnificent architecture: of the Shrine of Hazrat Shah Rukn-e-Alam in Multan attracts visitors from almost every corner of the world
The Indus Valley occupies a unique place on the world map as the birth place of civilisation. Previously, it was one of the four principal sites where humanity got its birth. However, after explorations done at Mehrgarh by French Archeologist J.F. Jarrige, with amazement learnt the world, of a highly startling fact that first urban settlement on this planet rose in c. 7000 BC in the Kachhi plain of Balochistan. Then the rise of Muslims in the early eighth century in the region yielded a new form of architecture that has the potential even today to attract people from all over the world.
With such prideful history and heritage the country has the right potential to become world’s choice as a top tourist destination.
Till 2006 Pakistan had a regular inflow of tourists. Though meager, yet with a very poor infra structure, no publicity, no brand image and to that a highly unprofessional approach by tourism authorities especially the Babu’s of our tourism ministry and its ancillary corporations, even that meager amount of inbound tourism was not bad (while visiting Pakistan; in 2006, the foreign tourists spent over one million US dollars). However, tourism met a serious jolt when the US and the EU countries put Pakistan on a negative advisory list (even though the country from day one has been aligned to the west in its war against terror). Ever since then the tourism sector has almost come to a halt. Surprisingly countries like Sri Lanka and India where terrorism also takes its toll were not at all put to such restriction. (more…)